Chennai International School

Industry: Education | Services: SEO, Website Design, Social Media

Challenge

Chennai International School, a premium CBSE institution, struggled with online visibility despite offering world-class education. Their outdated website and minimal digital presence resulted in only 5–10 monthly admission inquiries, forcing heavy dependence on offline advertising.

Solution

  • Complete website redesign with virtual campus tour
  • Local SEO optimization targeting "best schools in Chennai"
  • Content marketing with educational and parenting blogs
  • Google Business Profile optimization
  • Social media campaigns on student achievements
  • Targeted Facebook ads for parents in premium areas

Results

✓ Ranked #1 for "best CBSE school in Chennai"
✓ 320% increase in organic website traffic
✓ 45+ monthly admission inquiries (up from 5–10)
✓ 80% reduction in cost per admission lead
✓ Instagram followers grew from 500 to 12,000
✓ Admission target achieved 2 months early

Client Testimonial

"In just six months, we went from almost invisible online to dominating local search. Parents now find us online before even considering other schools. The ROI has been exceptional."
— Kumar, Principal

Project Snapshot

Project Timeline: 6 months

Investment: ₹1.2 lakhs over 6 months

ROI: 12x (based on admission revenue)